Ravi Bhushan Ojha — VP of Product Engineering

Product-first technologist. Outcome > features.

15+ years building and scaling product-led engineering teams, with deep focus on backend systems, data analytics, and practical AI adoption.

I believe in clarifying the outcome first, then working backwards with the team to find the simplest solution that can scale. Great engineering teams are built when people understand the 'why', feel trusted to decide the 'how', and are supported to grow.

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About

From individual contributor to engineering leadership

I'm Ravi Bhushan Ojha, VP of Product Engineering at Zithara Technology, an AI-first CRM helping retail brands capture, understand, and convert customer interactions across online and offline channels.

My journey spans 15+ years, starting as an individual contributor at Caliber Technologies in the life sciences domain. Over 14 years there, I grew into leadership roles and scaled with the organization from 40+ to 650+ team members. That experience taught me how to build teams that understand both technical depth and business context.

My core strengths are product thinking, team building and scaling, and mentorship and culture. I'm a hybrid leader—hands-on builder, strategic thinker, and culture driver for AI adoption. My technical depth lies in backend systems and data & analytics.

Experience

Zithara Technology — AI-first CRM for retail

VP, Engineering

Zithara is an AI-first CRM helping retail brands capture, understand, and convert customer interactions across online and offline channels. Here, I lead engineering teams building products that leverage AI as a core capability, not an add-on.

Caliber Technologies — 14 years in life sciences

Started as an individual contributor and grew into leadership roles. Scaled with the organization from 40+ to 650+ team members. This experience shaped my approach to building teams that execute with clarity and scale with intention.

Selected Writing

I write occasionally about product engineering, AI, and building systems that scale.
These pieces reflect how I think — not what's trending.

How I Think About Product Engineering

Working backwards from outcomes

My decision-making philosophy: "Clarify the outcome first, then work backwards with the team to find the simplest solution that can scale." In product engineering, too many teams obsess over shipping features instead of solving the real problem. I focus on understanding what we're trying to achieve before deciding how to build it.

Simplicity that scales

The best solutions are simple, but simple doesn't mean easy. It means clear. Clear architecture, clear communication, clear ownership. When teams understand the 'why' and feel trusted to decide the 'how', they build better products faster.

AI and Engineering

Practical AI adoption in product teams

I'm a hybrid leader when it comes to AI—hands-on builder, strategic thinker, and culture driver for AI adoption. I help teams navigate the shift from traditional software development to AI-powered product development. This isn't about adding AI features; it's about rethinking how products are designed when AI is a core capability.

My approach is practical: start with clear problems, understand what AI can uniquely solve, and build systems that scale. I focus on backend systems and data analytics because that's where AI products get their power—from well-architected data pipelines, thoughtful model integration, and systems that learn and improve.

Leadership and Culture

Building trust, ownership, and growth

My leadership belief: "Great engineering teams are built when people understand the 'why', feel trusted to decide the 'how', and are supported to grow."

I've scaled teams from 40+ to 650+ people. That growth taught me that culture isn't built in all-hands meetings—it's built in daily decisions, in how problems are framed, in how ownership is distributed. I focus on mentorship, clear communication, and creating environments where people can do their best work.

Product thinking, team building, and mentorship aren't separate skills—they're interconnected. When teams understand the product vision, they make better technical decisions. When they feel ownership, they ship faster. When they're supported to grow, they build better products.

Personal Principle

Consistency beats intensity

I believe consistency beats intensity. In product engineering, in team building, in personal growth. Sustainable systems outperform heroic efforts. Daily discipline compounds into meaningful outcomes.

Outside work, I focus on fitness and training—another domain where consistency matters more than intensity. The same principle applies: small, regular actions create lasting change.

Connect

Reach out via LinkedIn

I'm interested in connecting with founders, product leaders, engineering leaders, and anyone building products that solve real problems.

Primary contact: LinkedIn DM only.